OUR STORY

Where softness becomes strategy.

Lysistrata Beauty was born from a question:
What if the most hidden parts of our bodies held the greatest power?

Latina-American founder Natalie Gutierrez grew up both fascinated and frustrated by cultural beauty norms, which led her into a decade + career in the marketing and beauty industry. Natalie’s adolescent to adulthood curiosity, mainly frustrations around beauty standards and exclusivity, however, finally led her to explore the places we often ignore—the groin, the underarms, the folds, the “unseen.” Not to correct or conceal them, but to redefine them as beautiful, meaningful, and worthy of ritual.

Enter, the Bare Serum.

With a team of experts, Lysistrata Beauty was born. Our first product, Bare Serum, is a gentle, pH-balanced formulation designed for the often-neglected zones—intimate, hard-working, under-celebrated skin. But more than that, it’s an invitation. To soften. To see. To start a ritual that reconnects you with your inherent strength.

A ritual inspired by ancient times.

Born from the legendary Greek tale Lysistrata—where unity of celibacy and wit became weapons—our name carries a legacy of quiet defiance.

In the story, Lysistrata and her crew brought war to a standstill by withholding intimacy from their partners, proving that the most subtle acts can be the most powerful.

We believe that strength lives in softness, that the overlooked holds potential, and that tending to our most intimate spaces can be a radical kind of self-trust. 

Our beliefs.

Lysistrata Beauty believes imperfection is information. That strategy can be sensual. That anatomy is universal, and care should be too. Our goal is to help you reclaim the everyday. The quiet gesture. The post-shower pause. The self-touch that says: this body belongs to me.

This is not just skincare and beauty. This is a return. To self, to softness, to the subtle forms of power that shape a more just, confident, and inclusive world.

Welcome to the ritual.